In a pivotal event aimed at driving the vision of a more connected Africa, award-winning journalist and moderator, Fifi Peters, led an insightful private sector engagement organized by DP World Sub-Saharan Africa. The event, which focused on the African Continental Free Trade Area (AfCFTA), sought to shed light on the complexities surrounding this historic trade agreement and its potential to transform the continent’s economic landscape.
Held in collaboration with South Africa’s Department of Trade, Industry and Competition (DTIC), the session brought together industry leaders, policymakers, and key stakeholders to tackle pressing questions about the world’s largest free trade area. With a reputation for her eloquent oratory and sharp understanding of financial markets, Peters guided the discussion through several critical themes, including rules of origin, custom duties, visa harmonization, currency regimes, and the timelines for trade liberalization under AfCFTA.
You can learn more about AfCFTA from the official African Continental Free Trade Area website.


Unpacking AfCFTA’s Complexities: Peters’ Role as Moderator
Fifi Peters, known for her ability to distill intricate economic and financial topics into accessible narratives, was an ideal choice for moderating this high-level engagement. Her years of experience as a journalist and anchor at CNBC Africa, combined with her extensive knowledge of African financial markets, enabled her to navigate the nuanced discussions around the challenges and opportunities posed by AfCFTA.
During the session, Peters facilitated an engaging conversation between DP World’s senior leadership, including Mohammed Akoojee, CEO of DP World Sub-Saharan Africa, and experts from the DTIC. The dialogue addressed the uncertainties faced by South African companies in understanding and implementing AfCFTA’s provisions, which seeks to unite 55 African countries and nearly 42 currencies into a cohesive free trade zone.
Peters underscored the immense potential of AfCFTA, quoting DP World Group Chair and CEO, Sultan Ahmed bin Sulayem, who captured the spirit of the initiative by stating, “Africa is not just a marketplace, it’s a future waiting to unfold.”
For more information on DP World Sub-Saharan Africa and its role in trade, you can visit DP World’s official site.
Key Takeaways from the Engagement
The session illuminated several blind spots surrounding AfCFTA, including:
- Rules of Origin: Clarifying the conditions under which products can be labeled as “Made in Africa” to benefit from the agreement’s preferential tariff schemes.
- Custom Duties and Tariffs: Providing insight into how AfCFTA will impact current customs duties and the expected timelines for phased trade liberalization.
- Visa Harmonization: Discussing the movement of goods and people across borders, with a focus on easing visa restrictions to facilitate trade.
- Currency Regimes: Exploring the feasibility of creating currency cooperation or harmonization to reduce exchange rate risks and improve intra-continental trade.
Fifi Peters’ moderation ensured that these complex subjects were discussed in a practical and forward-looking manner, with actionable insights that private sector participants could take away. Her ability to connect with her audience, combined with a deep understanding of trade dynamics, resulted in a highly effective and informative discussion that left attendees better equipped to navigate AfCFTA’s complexities.

For more on South Africa’s Department of Trade, Industry and Competition (DTIC) and their involvement in AfCFTA, visit DTIC’s website.
Fifi Peters: A Seasoned Moderator for High-Level Discussions
Fifi Peters is no stranger to high-stakes conversations. Over her decade-long career, she has moderated discussions for major multinational institutions and government entities, including the United Nations Industrial Development Organization (UNIDO). Her vast knowledge of economics, financial markets, and key industries such as retail, manufacturing, banking, energy, and mining has made her a sought-after speaker and moderator at C-suite events.
With a natural wit, dynamic presence, and the ability to connect with diverse audiences, Peters has become a trusted voice in shaping discussions around Africa’s economic future. Whether moderating business roundtables, executive banquets, or corporate award ceremonies, her proficiency in delivering engaging and thought-provoking sessions has earned her recognition as one of Africa’s most prominent media personalities.

The Road Ahead for AfCFTA
As Africa continues to push towards greater economic integration, Fifi Peters’ role in moderating key conversations, such as the one hosted by DP World Sub-Saharan Africa, will be crucial. The engagement provided a platform for business leaders to explore how they can effectively leverage AfCFTA to unlock new growth opportunities, while also addressing the hurdles that must be overcome.
In a world where Africa’s future is being shaped by initiatives like AfCFTA, Peters’ voice will remain an influential one in guiding both public and private sector stakeholders towards shared prosperity. Her participation in this landmark event underscores her commitment to advocating for Africa’s economic advancement and ensuring that businesses have the insights they need to succeed in a more interconnected continent.
You can explore more about CNBC Africa, where Fifi Peters anchors, by visiting CNBC Africa’s website.
For further details on the African Union’s efforts with AfCFTA, check out the AU AfCFTA page.
Tags: #AfCFTA #DPWorld #Trade #Logistics #Africa #CorporateModerator #FifiPeters #Economy #FreeTrade #Business





