Oscar de la Renta is weaving a new thread into its storied legacy with the appointment of Chloe Popescu as its Chief Marketing Officer (CMO). With Popescu at the helm, the brand’s marketing and content strategy is set to shine even brighter. In this freshly minted role, she’ll take the reins of the brand’s marketing efforts, craft strategic partnerships, and help launch exciting new product categories—continuing to stitch Oscar de la Renta’s relevance and growth in the ever-evolving luxury world.
Before taking on this glamorous challenge, Popescu made waves at UTA’s Luxury practice, where she was the driving force behind strategic brand partnerships and talent acquisition. Her ability to curate bold and original marketing programs for both B2B and B2B2C sectors cemented UTA’s luxury division as a powerhouse. Her partnerships with some of the industry’s most coveted names, like Byredo, Toteme, Baccarat, the OTB portfolio (Jil Sander, Marni, Margiela), and yes, Oscar de la Renta itself, helped elevate these brands to iconic status.
Her appointment follows a successful stint as a consultant for the brand, and bringing her talents in-house is a testament to Oscar de la Renta’s vision for the future. “I am thrilled to join Alex Bolen and the amazing team at Oscar de la Renta,” Popescu shared. “The opportunity to further deepen the brand’s cultural connection and its compelling content strategy is truly exciting.”
Founded in 1965, Oscar de la Renta has long reigned supreme in the world of luxury fashion, celebrated for its exquisite women’s ready-to-wear collections, accessories, bridal wear, and fragrances. With Chloe Popescu leading the charge, Oscar de la Renta is poised to continue enchanting fashion lovers around the world. For more information about the brand’s latest collections and strategic partnerships, visit Oscar de la Renta’s official site.
Get ready to see what Popescu’s creative magic will bring to the world of luxury fashion! ✨
