CAPE TOWN – As the global mining industry gathers for Mining Indaba 2025, a pressing issue looms large over the sector: inefficiency. While mining companies grapple with rising costs, environmental regulations, and evolving workforce expectations, one powerful yet underutilized tool could transform the industry—data.
Mining operations generate vast amounts of data every day, but much of it remains untapped. Industry experts argue that leveraging this data more effectively could mean the difference between leading the market or falling behind. At this year’s Indaba, Jody Conrad, CEO of Krux Analytics, is calling for a shift: mining smarter, not harder.
The Hidden Cost of Inefficiency
Mining companies worldwide lose billions of dollars annually due to inefficiencies—particularly in drilling. Every month, a single drill rig operating inefficiently can cost a company between $20,000 and $250,000. Extrapolated across multiple rigs and global operations, the financial impact is staggering.
The problem isn’t a lack of data but a failure to use it effectively. IoT devices, sensors, and digital tracking systemscollect valuable insights, yet much of this information remains buried in outdated processes. Companies often struggle to interpret the numbers, leading to missed opportunities for cost savings and efficiency improvements.
Finding Profit in Data: The ‘Lightbulb Moment’
For companies that embrace real-time analytics, the financial rewards can be substantial. Conrad shares the example of a mining operation that increased its efficiency by 40% in just six months by making small but strategic adjustments.
By analyzing standby issues, they discovered that a particular drill rig frequently got caught in the blast area, causing delays. Swapping it for a more maneuverable rig drastically improved productivity.
“These changes might seem minor,” Conrad explains, “but they add up to millions in savings and operational improvements over time.”
Why Mining Companies Resist Change
Despite the clear benefits, many mining companies remain hesitant to invest in data-driven solutions. The reason? A perception that inefficiencies are “not urgent enough” to demand immediate attention.
“The reality is, by the time companies realize they need to change, their competitors will have already moved ahead,” Conrad warns.
At Mining Indaba, he aims to challenge this mindset, arguing that even small changes in data utilization can lead to substantial gains.
Africa’s Potential as a Data-Driven Mining Leader
Africa is home to some of the world’s richest mineral deposits, yet much of its mining sector still relies on traditional methods. While these approaches have sustained operations for decades, experts believe that embracing digital tools and real-time analytics could unlock higher efficiency, profitability, and sustainability.
Data-driven mining has the potential to:
- Reduce standby time for drill rigs
- Optimize resource allocation for maximum output
- Minimize environmental impact through smarter planning
With even minor adjustments, African mining companies could set a new global standard for efficiency and innovation.
Sustainability and the Power of Analytics
Mining companies are under growing pressure to reduce their environmental footprint, and data could be the key to making it happen.
By monitoring engine performance and emissions, companies can cut fuel consumption while maintaining productivity. Real-time tracking of water usage allows for better conservation efforts, helping operations meet sustainability regulations without compromising efficiency.
“The connection between sustainability and data is clear,” says Conrad. “When companies use analytics to refine their operations, they’re not just saving money—they’re reducing waste and improving environmental responsibility.”
The Future of Mining: A Data-Driven Workforce
Another pressing challenge for the industry is a generational shift in its workforce. Many experienced miners and geologists are approaching retirement, and their successors will rely more on technology than field experience.
To remain competitive, mining companies must equip the next generation with real-time analytics and digital tools. Future miners will spend less time in the field and more time making data-driven decisions—a shift that could redefine the industry.
The Call to Action at Indaba 2025

At Mining Indaba, Krux Analytics will showcase how real-time data solutions are helping mining companies optimize drilling operations, improve efficiency, and boost profitability. Their platform enables drillers to capture and analyze field data instantly, leading to faster invoicing, accurate budgeting, and enhanced sustainability.
But for Conrad, this conversation is bigger than any single company.
“The mining industry is sitting on a goldmine of data,” he says. “The question is, will companies take action before their competitors do?”
As the sector looks ahead, 2025 could be the year mining stops wasting potential—and starts mining smarter.





