Founded in 2013 by visionary design duo Carina Louw and Natasha Jaume, ERRE is a celebrated South African womenswear brand renowned for its dedication to crafting sophisticated, trans-seasonal pieces that effortlessly align with the demands of a dynamic, multifaceted lifestyle. With a core belief in the transformative power of fashion, ERRE creates garments that not only elevate the wearer’s sense of style but also instill a deep sense of confidence.
Pronounced ‘air,’ ERRE’s designs are tailored for women who embrace the notion of power dressing — with a focus on timeless, figure-flattering silhouettes that celebrate strength, elegance, and sophistication. The brand has quickly earned the admiration of some of the most empowered women in South Africa and beyond, including the likes of actress KB Motsilanyane and Princess Charlene of Monaco. These influential women gravitate toward ERRE’s distinctive ability to craft pieces that not only look impeccable but also inspire a profound sense of empowerment.
At the heart of ERRE’s design ethos is a commitment to versatility and inclusivity. The brand has cultivated a strong reputation for creating refined power-dressing silhouettes that embrace and accentuate all body types, ensuring that every woman who wears ERRE feels represented and confident. The designs, always contemporary yet timeless, epitomize the art of effortless chic.
Beyond aesthetics, ERRE champions sustainability and local craftsmanship. The brand’s use of locally sourced mohair— a luxury fiber that originates in South Africa — is one of its standout features. The designers explain, “Mohair is used by many of the top brands worldwide, but few know it originates in South Africa. We want to remind the world that not only does South Africa have a wealth of talent, but it also has desirable resources that are sustainable.”
This commitment to sustainable fashion not only supports local farmers but also creates employment opportunitieswithin South Africa, feeding into both the fashion industry and the broader economy. With all garments meticulously designed and produced in Pretoria, ERRE has developed a thriving, sustainable business model that prioritizes the empowerment of women — both in the design studio and in the communities where their products are sold.
Beyond aesthetics, ERRE champions sustainability and local craftsmanship. The brand’s use of locally sourced mohair— a luxury fiber that originates in South Africa — is one of its standout features. The designers explain, “Mohair is used by many of the top brands worldwide, but few know it originates in South Africa. We want to remind the world that not only does South Africa have a wealth of talent, but it also has desirable resources that are sustainable.”
This commitment to sustainable fashion not only supports local farmers but also creates employment opportunitieswithin South Africa, feeding into both the fashion industry and the broader economy. With all garments meticulously designed and produced in Pretoria, ERRE has developed a thriving, sustainable business model that prioritizes the empowerment of women — both in the design studio and in the communities where their products are sold.
Each ERRE piece is a testament to craftsmanship and longevity. “When clothing is beautifully made and timeless, it will never be thrown away,” say the designers, underlining their belief in fashion that transcends trends and seasons. With a diverse team of dedicated women behind every garment, ERRE is more than just a luxury brand; it is a movement that celebrates empowerment, sustainability, and the profound impact that well-crafted, meaningful fashion can have on the world.
By offering both boutiques and online stores across Southern Africa, ERRE continues to spread its vision of empowered femininity, beautifully blending local heritage, global sophistication, and an unwavering commitment to the future of fashion.
The team at ERRE, who bring each garment to life in their Pretoria studio, includes Natasha, Carina, Thabang, Leo, Ponex, and Margaret — individuals whose dedication and passion shape the brand’s distinctive identity. Through their combined efforts, ERRE’s influence grows, making its mark on both the fashion industry and the women it dresses.
