Los Angeles — When Anastasia Soare takes a stage, transformation follows. On October 23, 2025, the founder of Anastasia Beverly Hills — the brand that redefined global beauty standards — joined Oprah Winfrey for a rare live conversation at the historic Wilshire Ebell Theatre. The event, titled “Raising Brows LIVE,” marked the launch of Soare’s memoir Raising Brows and drew an audience of a thousand, each attendee leaving with a signed copy — and, perhaps, a renewed sense of possibility.
A Story That Transcends Beauty
Introduced by Maria Menounos, the evening opened with a reflection on Soare’s unlikely rise: from a young woman escaping Communist Romania with little more than determination, to the architect of a billion-dollar brand whose products have become fixtures in nearly every beauty kit on Earth.
As Oprah joined her on stage, the room shifted from admiration to intimacy. Their conversation traced three decades of perseverance and self-belief — the night’s central themes. “I’ve built my career by helping extraordinary people become their best selves,” Soare told the audience, her voice even and sure. “Now, I want to help others ignite theirs.”
The Power of Reinvention
The dialogue, both grounded and deeply personal, moved beyond beauty to explore resilience and the art of reinvention. Oprah, ever the cultural compass, drew out the emotional core of Soare’s journey — her early struggles as an immigrant mother in Los Angeles, the breakthrough eyebrow technique that changed the industry, and the discipline behind building Anastasia Beverly Hills into a global powerhouse stocked in over 30 countries.
“Dreams become destiny only when we give them effort,” Soare said. “It’s the love and intention behind what we build that defines our success.”
A Night of Legacy and Illumination
The evening’s atmosphere was luminous — part masterclass, part spiritual summit. Guests included Leilani Green, Dr. Sandra Lee (Dr. Pimple Popper), and other celebrity supporters who described the experience as “transformative.” Between laughter and quiet reflection, the conversation touched on ambition, self-trust, and the necessity of risk.
In a moment that drew applause, Oprah recalled their first meeting on The Oprah Winfrey Show in 1998 — a pivotal encounter Soare has called her “Oscar moment.” Nearly three decades later, their reunion symbolised not just longevity, but evolution: two women who built empires rooted in purpose, now standing as mentors to a new generation of dreamers.
The Setting: A Theatre of Heroines
Published by Portfolio, Raising Brows chronicles Soare’s life through the lens of reinvention — from defying a restrictive regime to defining the “golden ratio” that would shape modern beauty. The book offers both memoir and mentorship: lessons on entrepreneurship, motherhood, and the unwavering belief that precision and passion can transform one’s destiny.
Held at the Wilshire Ebell Theatre, a century-old institution founded by women, the venue’s history mirrored the evening’s ethos. With its gold trim and velvet acoustics, the space radiated old-Hollywood poise — fitting for two figures whose influence extends far beyond their industries.
An Invitation to Dream Again
More than a launch event, Raising Brows LIVE functioned as an affirmation — that beauty, at its highest form, is an act of becoming. “This night is about courage,” Oprah concluded. “The courage to start, to stumble, and to rise again.”
For those in the room, it was a reminder that success is not a finish line but a continuous act of faith. For Soare, it was the culmination of decades of work — and the spark of a new chapter still unfolding.
Raising Brows is available now through Amazon, Barnes & Noble, and select retailers worldwide.
