Guess, Scoop, and Win: Expresso’s Woolies Ice Cream Challenge Is On!

Guess, Scoop, and Win: Expresso’s Woolies Ice Cream Challenge Is On!

If you’ve ever stared into a tub of Woolies Tin Roof Ice Cream and thought, “I could finish this myself,” here’s your chance to put that sweet obsession to good use. The Expresso Show has teamed up with Woolworths for a playful #WooliesBlackFriday competition — and the prize is a cool R1 500 Woolworths gift card.

So, what’s the scoop?
All you need to do is guess how many Woolies Tin Roof Ice Cream tubs can fit into a Woolies Black Bag. That’s it. The most creative or lucky guess could land you the prize.

Here’s how to enter:

  • Find the official competition post on Expresso’s Facebook pageX (Twitter), or Instagram.
  • Reply with your guess and include #WooliesBlackFriday.
  • If you’re on X, remember to retweet the post after replying.
  • You can enter as many times as you like — as long as each guess is different.

Entries opened on Monday, 3 November 2025 and close at midnight on Sunday, 9 November 2025, so there’s still time to join the fun.

Once the competition ends, Expresso will use a random draw to pick one platform (Facebook, X, or Instagram), then select one lucky winner from that pool. The winner will be contacted directly within two hours of the draw, so keep an eye on your messages.

The R1 500 Woolworths voucher will be delivered by SMS within 20 business days. It’s not transferable or exchangeable for cash, but it’s perfect for stocking up on treats — or a few more tubs of Tin Roof Ice Cream.

The competition is open to South African residents aged 18 and older (minors can enter with parental consent). Full terms and conditions are available here.

So grab your spoon, make your best guess, and let’s see how many scoops fit in that iconic black bag.

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