A live art activation by Maybelline South Africa transformed Nelson Mandela Square into a creative runway of expression this past week, as beauty met brushstroke in a high-impact collaboration with visual artist Ricollin Moodley and amapiano star Kamo Mphela. The event marked the official unveiling of Ricollin’s large-scale lipstick-and-foundation portrait of Mphela, created using only Maybelline Superstay Matte Ink products.
Over five days, Moodley executed the live painting in full public view, drawing shoppers, fans, and influencers to witness the transformation. The final portrait, a detailed and vibrant representation of Kamo Mphela, stood as both a celebration of feminine strength and a showcase of cosmetic versatility. Mphela was present at the reveal, joining fans and brand partners in commemorating the milestone.
The activation was part of Maybelline’s broader #LipstickMonth campaign, bringing energy, visibility, and consumer engagement to its Superstay Matte Ink range. Product displays, giveaways, and digital interactions underscored the brand’s youth-oriented positioning and commitment to artistic collaboration.
“The dedication? Immaculate. The art? Beyond,” read a statement from the campaign team, highlighting Ricollin’s process and precision.
A self-taught artist from KwaZulu-Natal, Ricollin has become a rising force in South Africa’s creative economy. Known for using unconventional materials — particularly makeup — his distinctive work has landed him features in both GQ South Africa and The Independent, while also generating a loyal online following.
Want your own Ricollin original?
As part of the campaign, Maybelline is giving fans a chance to win one of five custom Ricollin artworks, each valued at R7,000. To enter:
- Purchase any Maybelline Superstay Matte Ink product.
- Take a photo of your receipt.
- Click here to access the Google Form and upload your proof of purchase.
The competition closes on 31 August 2025.
To mark the occasion, Maybelline is offering an exclusive 40% discount on all lip products, including the full Superstay Matte Ink range — the same line used by Ricollin in his latest creation. This limited-time promotion is available online and at participating retailers nationwide, giving consumers a chance to experience the high-performance pigments behind the artwork. Whether you’re a longtime fan or new to the brand, this offer is a celebration of colour, creativity, and self-expression — just in time for Lipstick Day.
The initiative — branded as #MaybellinexRicollin — signals Maybelline’s shift toward hyper-local cultural engagement, aligning with high-impact youth icons and artists who reflect the creative spirit of South Africa. For both Ricollin and Mphela, the partnership affirms their growing influence in fashion, beauty, and visual storytelling.
