Founded in 2021 by Swazi-born South African actress and entrepreneur Amanda du-Pont, Lelive Africa has quickly established itself as a trailblazer in the clean beauty space. Rooted in African botanicals and modern scientific formulations, the brand champions high-performance skincare that celebrates the richness of African heritage. The name “Lelive,” derived from du-Pont’s Swazi name Langalelive, means “light of the world,” reflecting the brand’s mission to illuminate natural beauty. (Founder story)
Awards and Recognition
Lelive Africa’s commitment to innovation and quality has earned it multiple prestigious accolades:
Business of Beauty Global Awards 2025 – Finalist in the Emerging Track category, highlighting Lelive’s rapid growth and global impact (KAYA 959)
2023 Glamour Beauty Awards – Multiple wins including:
The Drip – Beauty Awards Winner
Jelly Splash Cleanser – Clean Beauty Winner
Save Our Skin (SOS) – Best New Skincare Launch
Crème de la Cream – Best Moisturiser
Oil La La – Body Oil Winner
All the Shade – SPF Winner
Founder: Amanda du-Pont
Amanda du-Pont, born June 26, 1988, in Manzini, Eswatini, is a versatile media personality known for roles in Skeem Saam, Shadow, and Life is Wild. Beyond acting, she is an advocate for environmental conservation and a passionate entrepreneur. With Lelive Africa, du-Pont channels her vision for clean, effective, and culturally authentic skincare. (Wikipedia, Bona Magazine)
Brand Philosophy
Lelive Africa blends ethically sourced African botanicals, including marula, baobab, and mongongo, with dermatologist-approved scientific actives. This ensures safe, effective skincare suitable for all skin types while celebrating African heritage. Sustainability, clean ingredients, and community engagement remain at the heart of every product. (Lelive Africa)
Community Events: Cape Town and London
On August 30, 2025, Lelive Africa hosted a vibrant event at WE ARE EGG in Cape Town’s V&A Waterfront, offering attendees a matcha-inspired summer experience and complimentary mini Lelive gifts valued over R1000 for early purchasers (Lelive Africa).
Simultaneously, the brand partnered with Araw Ice Cream in London for the “Hydrate, Set + Scoop” pop-up at Brityard on Regent Street, celebrating the Drip Setting Mist with complimentary ice cream scoops (Instagram, Lelive Africa).
These events demonstrate Lelive Africa’s innovative approach to blending beauty, lifestyle, and cultural experiences, fostering community engagement while promoting its clean skincare mission.
Conclusion
From local acclaim to global recognition, Lelive Africa continues to illuminate the skincare industry with products that are effective, ethically sourced, and culturally resonant. Under Amanda du-Pont’s leadership, the brand not only celebrates African heritage but sets a benchmark for innovation, sustainability, and community-driven beauty experiences.
