A magazine’s success used to be measured in circulation, ad pages and editorial clout. That yardstick has changed. The strongest lifestyle media brands now build […]
Category: Activation
Desh Govender October’s Calendar of Creativity and Connection at the Mall of Africa
Johannesburg — Desh Govender is redefining what it means to build meaningful brand experiences across global and local markets. The South African marketing executive who has led […]
ghd’s Cherry Chic Drop Proves It’s Never Too Soon for Christmas Glam
Marketers call it the golden quarter — the moment when campaigns turn festive before the malls even hang their tinsel. This October, ghd proved once again that the most […]
Leah Kateb Turns Love Island Fame into Fragrance Success
Leah Kateb has officially turned her post–Love Island USA fame into a real business success story. The former fan favorite has gone from the villa to […]
Fenty Skin Expands into Bodycare with Exclusive Ulta Beauty Launch
Fenty Skin’s latest foray into the bodycare market signals a calculated evolution for Rihanna’s global beauty empire. The launch of its new bodycare collection, available exclusively […]
Why Clarins USA and V Magazine Teamed Up During F1 Weekend
During the 2025 United States Grand Prix in Austin, Clarins USA partnered with V Magazine to host an exclusive lakeside “Golden Hour” event at the Waller Creek Boathouse on October […]
ORS Haircare and Long & Lasting Elevate Glamour SA’s Hair and Beauty Masterclass
Partnership delivers a vibrant, floral‑themed day of expert panels, product showcases, and hands‑on learning for South Africa’s beauty community. ORS Haircare South Africa and Long […]
Elisa Papala-Schlaman at the Bernini x Glamour SA Spring Edit
Johannesburg-based fashion, travel, and lifestyle creator Elisa Papala-Schlaman (@eleighsa) ushered in the new season with elegance at the Bernini x Glamour SA Spring Edit in Cape Town, an activation that blended […]
NYX’s Strategic Relaunch: Beyond the Lipstick with Makeup by Ropa
NYX Professional Makeup has officially returned to South Africa, marking its reentry through a retail partnership with Clicks. The relaunch at the V&A Waterfront included a […]
Pink, Pilates, and Perfume: FORVR Mood’s Fall Pop-Up in ATL
Atlanta—Luxury fragrance brand FORVR Mood, founded by beauty influencer Jackie Aina, is turning heads this weekend with its first-ever community Perfume & Pilates event, blending wellness, scent, […]