Leah Kateb has officially turned her post–Love Island USA fame into a real business success story. The former fan favorite has gone from the villa to the boardroom, taking on the role of Chief Creative Officer and “re-founder” of Skylar, a California-based clean fragrance brand known for its nature-inspired scents and eco-conscious approach.
In true Leah style, her first creation with Skylar, Double Dates Eau de Parfum, is warm, cozy, and a little bit edible. It blends cinnamon, sweet dates, sticky toffee, and brown sugar — the kind of scent that feels like dessert and nostalgia in one bottle. Since its October launch at Sephora, the fragrance has quickly become a fan favorite, with sell-out events and long lines of “gourmand girlies” eager to try it.
Her appointment marks a new chapter for Skylar, which was founded in Los Angeles and quickly earned a following for its clean, hypoallergenic, and cruelty-free scents. Leah had been a genuine fan of the brand before joining, often featuring its Vanilla Sky perfume in her online content. Skylar’s parent company, Starco Brands, approached her after seeing the natural connection between her personal aesthetic and the brand’s ethos.
Off-screen, Leah’s influence has continued to grow. She now boasts over 5.3 million Instagram followers and has become a sought-after face in the beauty and lifestyle space. According to Hafi.pro, her monthly earnings from social media collaborations are estimated to be in the tens of thousands — a reflection of how she’s turned visibility into long-term value.
Skylar recently hosted a Double Dates launch event at Sephora in New York City, where guests enjoyed custom lattes, bottle painting, and exclusive gifts. The turnout underscored both Leah’s growing influence and Skylar’s revived energy under her direction.
From reality TV to real-world leadership, Leah Kateb’s journey shows how authenticity and focus can turn fleeting fame into a flourishing brand. With Skylar’s clean and conscious fragrances now reaching new audiences, her next chapter smells like success.
✨ Double Dates by Skylar is available at Sephora, Macy’s, Nordstrom, Revolve, Anthropologie, Hudson’s Bay, and Skylar.com.
