Johannesburg-based fashion, travel, and lifestyle creator Elisa Papala-Schlaman (@eleighsa) ushered in the new season with elegance at the Bernini x Glamour SA Spring Edit in Cape Town, an activation that blended style, sensory indulgence, and community building.
“Blooming into spring with style 🌸💙 Yesterday I joined @bernini_sa x @glamour_sa for The Spring Edit, a brunch filled with Bernini Mimosas, fashion inspo from Glamour’s Fashion Director, a mini runway show, floral boutique workshop, and of course, endless dancing & laughter,” Papala-Schlaman shared.
The event was meticulously curated to celebrate spring as a season of renewal and to position Bernini, the sparkling grape beverage brand, as synonymous with effortless sophistication and contemporary femininity. Through partnerships with cultural authorities like Glamour SA, the activation connected fashion, lifestyle, and leisure in a way that resonates with millennial and Gen Z consumers who value both experience and aesthetic.
From a marketing perspective, brand activations like The Spring Edit serve a dual purpose. They generate immediate buzz through social media amplification with each guest becoming a content creator and brand ambassador in real time. They also embed the brand within aspirational lifestyle narratives that are carefully constructed to last beyond the event. The inclusion of elements such as a floral boutique workshop and a curated runway showcase exemplified experiential marketing 101: offering guests not only a product to taste but a story to live and share.
For Papala-Schlaman, the event reinforced her alignment with a lifestyle of elevated leisure, cultural relevance, and joyful self-expression. For Bernini and Glamour SA, it was proof that in today’s market the most successful campaigns are those that trade in memories, not just messaging.
As spring unfolds, the Spring Edit set the tone for the season, reminding audiences that in fashion and in branding the most enduring impressions are those that bloom with authenticity, creativity, and connection.
