The Her Seat at the Table event, hosted by Tashline Jooste, Chief Executive Officer at Innovator Trust, was more than just another corporate gathering—it was an inspiring convergence of influential women who are leading the charge in shaping Africa’s digital future. As a strategic and purpose-driven event, the session provided invaluable insights into collaboration, leadership, and the role of women in the ever-evolving digital landscape.
Moderated by the dynamic Kim Palmer, founder of On The Ball College, the event opened with a profound reminder to all in attendance: “Align your value systems with the people you collaborate with to ensure the success of your business partnerships.” These words resonated throughout the room, offering a key takeaway for both entrepreneurs and corporate leaders alike. Staying true to one’s principles while forming partnerships in business is critical to achieving long-term success. The message felt deeply personal, serving as a reminder to remain authentic both in business and life—a message many of us, myself included, need to embrace more fully.
The keynote address, delivered by the trailblazing Major Mandisa Mfeka—South Africa’s first female fighter pilot—was nothing short of transformative. Her “cut the bread” analogy was a game-changer for many women in the room. Major Mfeka spoke about how we, especially as women, often overwhelm ourselves with grandiose tasks and expectations. In her words, “cut the bread” is a call to simplicity—reminding us that we can break down complex goals into achievable steps, and that perfectionism should not hinder progress. The analogy stuck with me, and I left the event empowered with a renewed sense of purpose.
One of the most profound realizations during the event was the collective power that comes from women supporting women. The atmosphere at Her Seat at the Table was charged with energy, passion, and an undeniable sense of solidarity. It became evident that the women present were not just leaders, but also collaborators, mentors, and role models for future generations. As I listened to the stories of resilience, courage, and innovation shared by the panelists and attendees, I felt inspired to do more than just create—my role, too, is about amplifying voices, fostering collaboration, and encouraging growth among women across industries.
There was a moment in Major Mfeka’s speech that particularly struck a chord: “That little voice inside of you suddenly lowers down” when you accomplish something remarkable. As women, we often carry that inner critic with us, questioning our achievements and doubting our potential. Yet, as Major Mfeka so eloquently put it, those doubts fade away in the face of triumph. Hearing these words, alongside the collective wisdom of the other women present, silenced my own doubts and reignited my passion for my work and my goals.
The discussions around collaboration were equally impactful. Women were encouraged not only to take up space but to demand more room at the table. The importance of inclusivity, mentorship, and opening doors for the next generation of female leaders was highlighted throughout the event. The message was clear: the future of Africa’s digital space is bright, and women are at the forefront of its transformation. Her Seat at the Table was more than just a discussion on women’s empowerment—it was a call to action for all women to step into their power, lift one another up, and continue to break down barriers in the tech industry and beyond.
Innovator Trust Honorary Membership Scrolls to our Alumni, recognizing their remarkable resilience, courage, and innovation. These exceptional women are now part of an elite group of trailblazing female leaders in the ICT sector.
Jennifer Classen – Owner of Ngaphaya Y2K10
Matsidiso ( Matsi ) Kolobe – Founder and Creative Director of SALT HUB
Marilyn White Radebe – Founder and CEO of the Soma Solutions
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