Last night, Brooklyn’s historic One Hanson Place was transformed into a botanical reverie as H&M unveiled its latest designer collaboration with the ever-enigmatic Magda Butrym — a visionary whose designs whisper tales of romantic rebellion and radical softness. The air was drenched in florals and high fashion, as the venue bloomed into a living homage to feminine mystique.
Gliding through this floral fantasia were muses dressed not merely in outfits, but in moods:
🌸 Iris Law radiated petal-soft edge in a rose-drenched mini, like a modern Ophelia with runway confidence.
🌸 Nara Smith brought a quiet glow to the evening, swathed in fabric that moved like poetry.
🌸 Irina Shayk commanded attention, draped in Butrym’s structured softness — all danger and daisy chain.
🌸 Amelia Gray sparkled with It-girl intensity, her look a love letter to sculptural sensuality.
🌸 Valentina Sampaio turned heads in an ensemble that felt part siren, part Renaissance painting.
🌸 And of course, Chloë Sevigny — queen of downtown cool — arrived like a cinematic mood board in motion.
The evening was soundtracked by ethereal live performances from Charlotte Lawrence and the ever-experimental Kelela. Behind the decks, Soo Joo Park and Sophia Ziskin kept the garden rave pulsing long after the last encore.
Amid it all, Magda Butrym herself floated like a proud mother of petals and power suits. “I was honoured to see the collection come to life on so many amazing women this evening,” she shared. “My inspiration has always been strong, confident femininity, and this evening was a special and joyful celebration of that.”
The Magda Butrym x H&M collection — a tapestry of florals, sharp tailoring, and sensual energy — lands online and in select stores on 24 April 2025. Expect heart palpitations, sold-out sizes, and selfies in fields of metaphorical roses.
🎥 Peek behind the petals: See who wore what
The evening was soundtracked by ethereal live performances from Charlotte Lawrence and the ever-experimental Kelela. Behind the decks, Soo Joo Park and Sophia Ziskin kept the garden rave pulsing long after the last encore.
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