Los Angeles — South African superstar Tyla has taken another decisive step in her global ascent with the release of her new single “Chanel”. The track’s debut was marked by an exclusive “Put Her in Chanel” brunch at Chez Mia in West Hollywood on October 23, an intimate gathering that mirrored the precision and polish of her artistry.
The event brought together approximately 25 women, including journalists, influencers, and stars from the new music video, to celebrate the single’s release on October 24. Guests were welcomed with white roses bearing personalized notes and gifted custom-engraved Chanel compact mirrors—a thoughtful gesture inspired by the song’s core message of self-worth and feminine empowerment. A bouquet bar invited guests to arrange their flowers in white paper Chanel bags, blending Tyla’s love of luxury with symbolic appreciation for women who inspire her.
“This song’s very special,” Tyla told attendees during a champagne toast. “Not only is it about getting spoiled and getting treated like our worth, it’s also just a statement. It’s for the girls. We know our worth.” Wearing an oversized white Chanel T-shirt layered with gold Chanel chains, she perfectly embodied the aesthetic of understated elegance that defines both the single and her current creative direction.
Behind the song stands an equally impressive creative team. Bibibou Relly shared that “Chanel” was co-written with Stragg Life Dougie and produced by acclaimed hitmaker P2J, whose work has shaped the sound of modern Afrobeats and R&B. The project also benefited from the vision of Cloudology, with executive oversight from Jon L. Chen and Shani, Managing Director of Warner Chappell UK and Head of Global A&R at Warner Chappell Music. Their collaboration ensured that every element—from composition to visual presentation—aligned with Tyla’s evolving identity as a global pop force.
Tyla’s rapid rise has been marked by deliberate artistic and strategic choices. She previewed “Chanel” during her performance at Global Citizen Festival 2025 in New York and has since featured on major collaborations with Travis Scott, Cardi B, Teyana Taylor, and Lojay. Her alignment with high fashion houses such as Chanel and recognition from figures like Anna Wintour signify her expanding influence across both music and luxury culture.
With “Chanel,” Tyla moves beyond the realm of emerging artist into that of a defining voice in contemporary pop. The single encapsulates her signature blend of style, sonic innovation, and cultural intent—proof that her artistry is not only flourishing but also shaping the direction of global pop music.
Watch the full “Chanel” music video here on YouTube.
