Cape Town, South Africa – Halo Advertising Agency had an unforgettable night at the 2024 Loerie Awards, scooping up five awards across four clients and five categories. This marks a historic milestone for the team as they secured their first-ever Gold Loerie for their standout Pineapple Radio campaign, a crowning achievement following 47 shortlists across various categories.
The agency’s success included a Gold Loerie for Pineapple’s radio campaign, which captivated judges with its originality and high creative standards. Additionally, the agency was awarded a Silver Loerie for Capital Legacy’s film, highlighting its prowess in emotionally resonant storytelling. Their work for Capital Legacy also earned a Bronze in Effective Creativity, while Deanston’s identity design and Exclusive Books’ print campaign each took home a Bronze Loerie, further showcasing Halo’s skill in brand identity and print media.
Celebrating the momentous achievement, Halo’s Managing Director, Nichole Shub, extended gratitude to clients and the entire creative team, emphasizing that the high standards set by their clients have been crucial in shaping the agency’s visionary work. In a show of teamwork and dedication, the agency’s creatives—including Marnus van Heerden, Batya Bricker, Grant Fietze, George A. Hugo, Janet Kinghorn, Chiara G., and Gillian Skinner—were recognized for their contributions in pushing boundaries and transforming client concepts into award-winning campaigns.
With four different clients represented in their award haul, Halo’s recognition at the Loeries underscores its versatility and commitment to creative excellence. For the agency, this year’s Loeries has set a new standard, as Halo continues to make waves in South Africa’s advertising landscape.
Halo, LFG!
