Durex South Africa joined hands with Johannesburg Pride this year in a partnership that brought color, advocacy, and energy to Sandton Central during the 2025 Pride celebrations. The collaboration underscored a shared mission: to promote safe sex, inclusivity, and the freedom to love without fear or stigma.
As an official participant and sponsor, Durex’s presence at the Pride walk was hard to miss. From banners and booths to on-site engagement, the brand created a lively space that welcomed thousands of attendees. The company’s message was clear—sex positivity and safety go hand in hand, and everyone deserves the right to celebrate love openly.
The campaign was amplified across social media through hashtags like #Durex and #JohannesburgPride, with platforms such as Motsepe Advertising showcasing highlights from the event. Durex’s digital storytelling blended seamlessly with the spirit of the day, using visuals, personal stories, and influencer collaborations to connect with audiences beyond the parade.
Among the notable figures at the celebration was Kaye Ally, Executive Director and founder of Johannesburg Pride and Pride of Africa, who continues to lead one of the continent’s most recognized LGBTQ+ movements. Activist Yaya Arsa, known for her advocacy around transgender rights, also partnered with Durex in digital campaigns promoting safe sex and inclusive education.
Motsepe Advertising highlighted Kagiso Mogola’s vibrant role in driving engagement during the walk, while artists such as DJ Tollie Parton, Armand Joubert, and August Zietsman added rhythm and life to the closing festivities.
While discussions around corporate sponsorship at Pride events continue, Durex’s involvement demonstrated how brands can engage meaningfully when they center their message on advocacy and respect. The company’s support reflected not just a marketing effort, but a commitment to amplifying the voices of LGBTQ+ communities and encouraging conversations around pleasure, protection, and pride.
For more photos and stories from the 2025 Johannesburg Pride, visit Durex South Africa’s Instagram or the official Johannesburg Pride page.
