A celebration of innovation and female entrepreneurship unfolded as DEFI Snacks emerged as a top winner at the Enthuse Foundation pitch competition, securing both a cash prize and over $100,000 in business services to accelerate its growth.
The event, hosted in New York City, recognised five exceptional female founders whose ventures are redefining leadership and resilience in competitive markets. DEFI Snacks’ victory marks a milestone in its mission to create healthier, purpose-driven snack alternatives while demonstrating the power of women-led innovation in the food and wellness sector.
Founder Tasha Jones, sharing the achievement online, described the experience as “an amazing day and evening” celebrating both vision and validation. Her gratitude extended to the Enthuse Foundation, the panel of judges, and fellow finalists — all entrepreneurs “defying the odds” through creativity, determination, and impact.
The Enthuse Foundation, a nonprofit dedicated to empowering women entrepreneurs, provides funding, mentorship, and visibility to women-owned businesses across the United States. This year’s competition focused on companies with scalable social and environmental impact, aligning with a growing investor focus on sustainability and community-led business models.
For DEFI Snacks, the award represents more than financial support — it affirms a bold vision of building a brand that blends health-conscious innovation with cultural authenticity. The funding and professional services will support the company’s next phase of expansion, including production scaling, distribution partnerships, and digital marketing initiatives.
The evening concluded with an atmosphere of shared triumph among founders and supporters, underscoring the collective progress of women entrepreneurs transforming industries once closed to them.
Event hosted by the Enthuse Foundation, New York City, United States.
